RESEARCH
Chicago Cultural Alliance Brand Audit
Chicago Cultural Alliance enlisted my PRAD 585 Research & Data Analytics class at DePaul University to revamp their social media presence and engage a broader and younger audience in the Chicagoland area. Before developing a strategic plan, I completed a brand audit to better understand the current state of Chicago Cultural Alliance's brand and social presence.
.png)
Click logo to read
Chicago Cultural Alliance Presentation
After completing individual brand audits, the class broke into teams to create unique campaigns that would allow CCA to distinguish itself as a premier cultural entity in Chicago. My team's research concluded that the Millennial target market is most interested in learning about other cultures through experiential events featuring food and music. We developed a campaign that incorporated brand partnerships and an authentic social media voice.
Team members: Jennifer Vanderlinde, Emma Gresser
Click logo to view presentation
Edelman Case Study
As a culminating project for PRAD 595 PR & Advertising Roles & Responsibilities course, classmates and I researched Edelman's history and interviewed current executive members to glean insight into the inner workings of agency roles. To determine key details of the culture shift at the legendary PR behemoth, we conducted a focus group of industry professionals.
Team members: Abigail Willett, Nicole Prorok
Click logo to view presentation
Market Sector Analysis
I was enrolled in the first iteration of DePaul University's PRAD 595 Business of Business course and in this class we explored the various sectors of the public relations and communications industry. My team selected experiential marketing, taking a deep dive into some of the top firms and in-house agencies in the country, including Jack Morton, Superfly and MKG.
Team members: Samantha Pearlman, Rabia Riaz, Elizabeth Romano and Jennifer Vanderlinde
